{"id":732,"date":"2026-07-30T20:57:48","date_gmt":"2026-07-30T20:57:48","guid":{"rendered":"https:\/\/plugingo.it\/tracciare-utm-woocommerce\/"},"modified":"2026-07-30T20:57:48","modified_gmt":"2026-07-30T20:57:48","slug":"tracciare-utm-woocommerce","status":"publish","type":"page","link":"https:\/\/plugingo.it\/en\/tracciare-utm-woocommerce\/","title":{"rendered":"Track WooCommerce UTMs in orders and forms"},"content":{"rendered":"<p><main class=\"plugingo-guide-page plugingo-seo-cluster-page\"><\/p>\n<section class=\"plugingo-guide-hero\">\n<div><span class=\"plugingo-kicker\">UTM guide WooCommerce<\/span><\/p>\n<h1>How to track UTM data in WooCommerce orders<\/h1>\n<p>Se vendi plugin, template, corsi o prodotti digitali con WooCommerce, sapere da dove arrivano ordini e lead \u00e8 fondamentale. Questa guida spiega come salvare UTM, gclid, referrer e landing page senza complicare il checkout.<\/p>\n<\/div>\n<aside class=\"plugingo-guide-summary\"><strong>In questa guida<\/strong><a href=\"#problema\">Perch\u00e9 tracciare<\/a><a href=\"#campi\">Quali dati salvare<\/a><a href=\"#plugin\">Plugin gratuito<\/a><a href=\"#checklist\">Checklist<\/a><\/aside>\n<\/section>\n<section class=\"plugingo-guide-section\" id=\"problema\">\n<div class=\"plugingo-guide-copy\"><span>Attribuzione<\/span><\/p>\n<h2>Senza UTM non sai quali canali portano vendite<\/h2>\n<p>Google Ads, newsletter, social, community e link diretti possono portare traffico simile ma valore diverso. Salvare i parametri UTM nell&#8217;ordine WooCommerce aiuta a capire quali campagne generano acquisti reali e quali producono solo visite.<\/p>\n<\/div>\n<div class=\"plugingo-guide-summary\"><strong>Collegamenti<\/strong><a href=\"\/en\/plugingo-simple-utm-tracker-free\/\">Download UTM Tracker FREE<\/a><a href=\"\/en\/plugin-woocommerce-italia\/\">Plugin WooCommerce Italia<\/a><a href=\"\/en\/plugin-woocommerce-gratis\/\">Plugin WooCommerce gratis<\/a><a href=\"\/en\/plugin-wordpress-italia\/\">WordPress plugins from Italy<\/a><\/div>\n<\/section>\n<section class=\"plugingo-checklist-band\" id=\"campi\">\n<div><span class=\"plugingo-kicker\">Dati utili<\/span><\/p>\n<h2>Cosa conviene salvare<\/h2>\n<\/div>\n<ul>\n<li><strong>utm_source<\/strong>: identifica il canale, per esempio newsletter, google, linkedin.<\/li>\n<li><strong>utm_medium<\/strong>: distingue email, cpc, referral, social.<\/li>\n<li><strong>utm_campaign<\/strong>: collega ordini e lead alla campagna specifica.<\/li>\n<li><strong>gclid, fbclid, msclkid<\/strong>: aiutano nelle campagne advertising.<\/li>\n<li><strong>landing page e referrer<\/strong>: mostrano il primo ingresso dell&#8217;utente sul sito.<\/li>\n<\/ul>\n<\/section>\n<section class=\"plugingo-guide-section plugingo-guide-section-alt\" id=\"plugin\">\n<div class=\"plugingo-guide-copy\"><span>Plugin FREE<\/span><\/p>\n<h2>Plugingo Simple UTM Tracker FREE salva i dati senza codice<\/h2>\n<p>Il plugin registra i parametri principali, li collega agli ordini WooCommerce e mette a disposizione lo shortcode per campi nascosti nei form. \u00c8 pensato per chi vuole iniziare a misurare senza installare suite marketing complesse.<\/p>\n<\/div>\n<div class=\"plugingo-guide-feature\">\n<article class=\"plugingo-tile plugingo-tile-guide\"><a class=\"plugingo-tile-image\" href=\"\/en\/plugingo-simple-utm-tracker-free\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/07\/plugingo-simple-utm-tracker-free.jpg\" alt=\"Plugingo Simple UTM Tracker FREE\"><span>FREE<\/span><\/a><\/p>\n<div class=\"plugingo-tile-body\">\n<h3><a href=\"\/en\/plugingo-simple-utm-tracker-free\/\">Plugingo Simple UTM Tracker FREE<\/a><\/h3>\n<p>Traccia UTM, landing page e referrer negli ordini WooCommerce e nei form.<\/p>\n<div class=\"plugingo-tile-foot\"><strong>0,00 \u20ac<\/strong><a href=\"\/en\/plugingo-simple-utm-tracker-free\/\">Download free<\/a><\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/section>\n<section class=\"plugingo-checklist-band\" id=\"checklist\">\n<div><span class=\"plugingo-kicker\">Checklist operativa<\/span><\/p>\n<h2>Prima di misurare una campagna<\/h2>\n<\/div>\n<ul>\n<li>Usa URL con UTM coerenti per ogni newsletter, ads o post social.<\/li>\n<li>Effettua un ordine di prova e controlla che i dati arrivino nell&#8217;ordine.<\/li>\n<li>Controlla i lead Contact Form 7 se usi form di richiesta.<\/li>\n<li>Confronta ordini, download e richieste supporto per canale.<\/li>\n<li>Collega i dati UTM alle decisioni editoriali e commerciali.<\/li>\n<\/ul>\n<\/section>\n<section class=\"plugingo-next-band\">\n<h2>Continua il percorso<\/h2>\n<div class=\"plugingo-guide-links\"><a href=\"\/en\/plugingo-simple-utm-tracker-free\/\">Download UTM Tracker FREE<\/a><a href=\"\/en\/personalizzare-thank-you-page-woocommerce\/\">Guida thank-you page<\/a><a href=\"\/en\/plugin-woocommerce-italia\/\">Plugin WooCommerce Italia<\/a><a href=\"\/en\/shop\/\">Plugins Plugingo<\/a><\/div>\n<\/section>\n<p><\/main><\/p>","protected":false},"excerpt":{"rendered":"<p>WooCommerce UTM Guide How to track UTM in WooCommerce orders If you sell plugins, templates, courses or digital products with WooCommerce, knowing where orders and leads come from is essential. This guide explains how to save UTM, gclid, referrer and landing page without complicating checkout. In this guideWhy trackWhat data to saveFree pluginAttribution Checklist Without UTM you don&#8217;t know [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-732","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/plugingo.it\/en\/wp-json\/wp\/v2\/pages\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/plugingo.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/plugingo.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/plugingo.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plugingo.it\/en\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":0,"href":"https:\/\/plugingo.it\/en\/wp-json\/wp\/v2\/pages\/732\/revisions"}],"wp:attachment":[{"href":"https:\/\/plugingo.it\/en\/wp-json\/wp\/v2\/media?parent=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}