FREESimple UTM Tracker FREE plugin
Track UTM, landing pages and referrers in WooCommerce orders and forms.
0,00 €Download for free
WooCommerce UTM Guide
How to Track UTM in WooCommerce Orders
If you sell plugins, templates, courses or digital products with WooCommerce, knowing where orders and leads come from is essential. This guide explains how to save UTM, gclid, referrer and landing page without complicating checkout.
Attribution
Without UTM you don't know which channels bring sales
Google Ads, newsletters, social media, communities and direct links can bring similar traffic but different value. Saving UTM parameters in the WooCommerce order helps you understand which campaigns generate real purchases and which only produce visits.
Useful data
What should be saved
- utm_source: identifies the channel, for example newsletter, google, linkedin.
- utm_medium: distinguishes email, cpc, referral, social.
- utm_campaign: Link orders and leads to the specific campaign.
- gclid, fbclid, msclkid: they help in advertising campaigns.
- landing page and referrer: show the user's first entry onto the site.
FREE plugins
Plugingo Simple UTM Tracker FREE saves data without code
The plugin records the main parameters, links them to WooCommerce orders and provides the shortcode for hidden fields in forms. It is designed for those who want to start measuring without installing complex marketing suites.
FREEOperational checklist
Before measuring a campaign
- Use URLs with consistent UTMs for every newsletter, ad or social post.
- Place a test order and check that the data arrives in the order.
- Check Contact Form 7 leads if you use request forms.
- Compare orders, downloads and support requests by channel.
- Connect UTM data to editorial and business decisions.
