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Email WordPress and WooCommerce: branding, deliverability and trust

21 August 2026 1 min di lettura

Registration, password recovery and order emails are part of the user experience. A recognizable message reduces doubts and requests for assistance, but design alone does not solve delivery problems.

Delivery before graphics

Set up a domain sender, SPF, DKIM and DMARC with your chosen provider. Use a reliable SMTP plugin and check logs and errors. Avoid including sensitive data in messages and limit large attachments.

Consistent header and footer

Logo, site name, colors and contact details must remain legible even when images are blocked. Maintain adequate contrast, recognizable links and a simple structure. The footer can include help, privacy, and company references without turning into a full page.

Essential tests

  • Registration and password reset.
  • WooCommerce new order, fulfillment and refund.
  • Desktop, mobile and dark mode viewing.
  • Compatibility with SMTP and plugins that personalize emails.
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